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Published by SEL
Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that.

A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings  and more.

The infographic below from the folks at Pulpmedia illustrates some of the many moving parts like this within AdWords.
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Check the infographic here